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Search Engine Optimization (SEO) for your website.
Table of contents #3
meta description tag
Meta Keywords Tag
Robot Walk-Through
server outage interrupted indexing
Think in terms of a style guide
Make yourself available
Surfing Is not Slacking
Document Inbound Links
Submit to Directories
The Open Directory Project
Cluster with your competition
Yahoo! Directory
Paid or Niche Directories
Surf for More Link Opportunities
Quality Link or Time Sink
Expand Your Link Requests List
The Art of Link Letters
Bulletproof Link Letter
Submittals and E-mails
How Do I Choose My PPC Budget?
If All Else Fails, Flip a Coin
Editorial Guidelines
Bid and Position Management Options
Targeting the Long Tail
Keyword
186
Landing Page URL
How Pandora Partners, Inc., Miscalculated Cost per Click for Six Months!
DO use keywords in the text
Enter Your Data into the PPC System
The wrong ad showing up for the wrong keyword
Check Organic Status
Indexed Pages
Check Links
Google PageRank
Monitor PPC Ads
Campaign Setup Info
Campaign Analysis
Completion Date
Establish the Habit
Site Structure Improvements
ALT tag
Shape Up Your Site Map
Look at other sites for design inspiration
Clean Up Ugly Listings
Private or inappropriate material
What’s Popping Up at the Exploratorium?
SEO success
SEO folks often feel a special affection
Robots Meta Tags
PPC Quick Check
Conversion Tracking
Limitations
Where’d Everybody Go?
Get to Know Your Basic Server Stats
Unique visitors
Referrers
Tracking Online Conversions
Advanced Tracking Systems
You’ve Gotta Love Google Analytics
Implementing Your Own Solution
Band-Aid Methods
Set up a special phone number
Tracking the Intangible
PPC Quick Check
SEO News and Trends
Information Overload
SEO Forums
Task Journal Investigation
International PPC
DO make sure your landing page
Hola SEO!
Local Search
Explore PPC localization
Shopping and Media Search
One Cheeky Yahoo! Store
Visibility Check and Monthly Reporting
Check Organic Status
Check Links
Link Campaign Activities
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