Search Engine Optimization (SEO) for your website

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Because it helps you tune into your most productive keywords, a relatively

small investment of funds can increase the effectiveness of your organic SEO campaign

enormously.

Here are your daily tasks for this week:

Monday:

Study Hall

Tuesday:

Prep Your PPC Keywords

Wednesday:

Write Your Ad Text

Thursday:

Enter Your Data into the PPC System

Friday:

Turn On Your PPC Campaign

Monday: Study Hall

Getting familiar with a new interface, not to mention specialized terminology and

guidelines, is an important part of a smoothly run campaign. Today, you’ll do your

homework and learn about the PPC engine you want to use so that you can be a more

effective advertiser in the long term.

If All Else Fails, Flip a Coin

Having a hard time choosing which PPC service is right for you? As we mentioned in Chapter 4,

“How the Search Engines Work Right Now,”there are bigger players and there are smaller ones in

the PPC arena. The current big guns in the U.S. market are Yahoo! Search Marketing and Google

AdWords.We won’t tell you whether to use Google AdWords or YSM.We

can

say that unless you

have a compelling reason to do otherwise, you should stick with one of the top two services for

your starter PPC campaign.

If you are the kind of person who needs to scrutinize the techie details before making a choice,put

on your eyestrain glasses and check out the user documentation provided by the PPC services

themselves.

Yourseoplan.com

has links to these and other resources that will help you com-

pare PPC services. Use these resources to learn about YSM and Google AdWords—and any other

PPC provider that interests you—and decide which is the best match to your needs.The key ele-

ments that you’ll want to research are outlined in this section.

Spend the rest of your time today familiarizing yourself with the inner workings

of your PPC service of choice. The following are the most important elements for you

to understand as you attack your PPC learning curve.

Now:

Finalize your choice of a PPC engine and sign up for an account.

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