Best javascript editor debugger     Freeware editor 
↑


Main Page

177

Targeting the Long Tail

Perhaps you’ve heard of the “long tail” theory. It describes how our culture and commerce is mov-

ing away from a small number of very popular products (or movies, or dances, or even ideas)

toward a very large number of niche products or activities. For example, not terribly long ago there

were only three television networks that everybody watched (a

short head

).Now, there are hun-

dreds of specialty networks,each with a much smaller audience (a

long tail

).

How does this apply to Your SEO Plan?

In SEO, a short head search is something like “motel,” while a long tail search might be “baltimore

pool motel airport.”The short head search is very broad and is used commonly, while the long tail

search is very specific and is used much less frequently.

Compared to organic optimization, PPC makes it much easier for you to target long tail searchers.

Here’s why:In organic SEO, each keyterm you target takes a certain minimum commitment of time

and energy, so it wouldn’t make sense to put hours of effort into rewriting your site for once-a-

month, ultra-focused queries. In PPC, on the other hand, you can add your long tail keywords to

your account for free—and pay only when they receive clicks.

Continues

“Emergency room location

Tucson, Arizona”

“Poison snake bite Arizona”

“Poison snake bite”

“Poison snake”

“Snake”

c07. 8:08 177

Best javascript editor debugger     Freeware editor 
→