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attention to detail, helpful context, and insider information that nobody else comes
close to. When we asked him what role his site plays in the SEO industry, he said, “I’d
hope it’s also seen as a good learning tool, especially for those who sometimes feel they
may get lost among the many details of search and are seeking a resetting or a higher
level view of what’s going on.” Bravo, Danny!
HighRankings.com,
www.highrankings.com
Jill Whalen offers cheerful, no-nonsense,
often low-tech advice that’s perfect for do-it-yourself SEOs of all stripes.
ClickZ News,
www.clickz.com
A little heavier on the marketingspeak, this site offers an
impressive gamut of expert advice on all avenues of Internet marketing, not just SEO.
SEOmoz,
www.seomoz.org
Rand Fishkin’s articles and tips speak to beginners and
experts alike. An assortment of page analysis tools are available too.
Information Overload
A recent thread on a search forum asked SEO professionals how they spend an average day on the
job. Looking at the responses, you would think that SEOs are paid based on the number of search
engine blogs they read,how many SEO podcasts are filling their libraries,and how many thou-
sands of forum postings they’ve racked up.We won’t bash this lifestyle, but we realized long ago
that there’s no need to live it.
Reading SEO info online can make even a seasoned Internet researcher hyperventilate.There are so
many acronyms, rumors, and arguments (not to mention posturing…do these people
really
read
826 search blogs every day?) and so much conflicting advice that even if you understand what’s
being said, you probably shouldn’t believe it at first blush.Follow these words of warning as you
get your bearings in the overstimulating world of SEO news and advice:
•
Always check an article’s date
before
you read the article. Some sites are better than others at
letting you know whether you’re reading something brand-new or a two-year-old history
lesson from their archives.
•
Beware articles posted on the websites of SEO firms. Many companies publish web articles
and tips written by their in-house staff in an effort to improve their linkable noncommercial
content and prove their worthiness in the SEO arena.These authors may be knowledgeable,
or they may not be…it’s very difficult to tell if you’re new to the game. And these kinds of
articles are often undated. Some of these authors may have moved on from the SEO company
years ago! If you’re inclined to follow the advice from an SEO firm, do a search for the author’s
name to help you determine if they are reputable in the SEO community.
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