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Figure 7.2

Directory in the top search results

As we mentioned earlier, your directory listings are really just like any other

inbound link and should be assessed accordingly. Don’t make any niche or paid direc-

tory submittals today; wait until Friday, after you’ve completed your other link-building

activities for the week. You may decide that there are so many opportunities out there

that the paid or niche directory listings aren’t worth your bother.

Wednesday: Surf for More Link Opportunities

Yesterday you began building the list of potential linking websites on your Link Track-

ing Worksheet. Today, you’ll surf the Web to expand your list of sites. First, you need

to know what makes a link worth chasing:

• Quality links defined

• Expanding your link requests list

Now:

Open your Link Tracking Worksheet and document possible niche directory URLs under “New

Links/Requests”—but don’t do any submittals yet!

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