Search Engine Optimization (SEO) for your website

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One Cheeky Yahoo! Store

We spoke with Dexter Chow,co-owner with his wife,Anna,of Cheeky Monkey Toys in Menlo Park, Cali-

fornia,about their experiences running a website companion to a traditional brick-and-mortar store.

Their goals for the website,

www.cheekymonkeytoys.com

,are twofold:first,to direct visitors

to their brick-and-mortar store with hours and location information, and second,to sell products

directly online.

With the heavy demands of running the shop on a daily basis, Dexter simply doesn’t have time to

learn new web development technologies or search marketing strategies:“If there is a choice in

where to spend time,the B&M side gets it.”That’s why he and Anna chose to use a Yahoo! Store for

their website.The Yahoo! Store covers the HTML basics with a built-in editor that allows Dexter to

easily maintain the store’s product information online, includes e-commerce tools such as order pro-

cessing, and—perhaps even more important—Cheeky Monkey listings are automatically inte-

grated into Yahoo! Shopping results.Cheeky Monkey does well on Yahoo! Shopping searches “since

we’re hosted by Yahoo! and get indexed by them and pay money for Yahoo!’s searching indexing.”

Many small businesses find the ease-of-use and search integration is worth the added cost of a

Yahoo! Store.We think this can be a great choice if it suits your needs. But you don’t have to stop

there! Content on your Yahoo! Store site can also be integrated with Froogle listings, and Froogle

does not charge a fee. (For more information on optimizing your Yahoo! Store,read

Starting a

Yahoo! Business for Dummies

by Rob Snell [Wiley, 2006].)

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