Search Engine Optimization (SEO) for your website

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Your second Monthly Report will follow the same basic pattern as last month’s.

However, since last month, we’ve encouraged you to add several more options for col-

lecting data, including server stats, online PPC and organic conversion tracking, and

offline conversion tracking. You know your business, and you know what matters

most. So, think of this week’s tasks as a guideline, and don’t be afraid to substitute

your own revelations whenever appropriate. Refer back to Chapter 7 and your com-

pleted Monthly Report as you dive in. Your tasks for this week are as follows:

Monday:

Check Organic Status

Tuesday:

Check Links

Wednesday:

Check Conversions and Image Improvement

Thursday:

Monitor PPC Ads

Friday:

Action Items

Monday: Check Organic Status

Two months have passed since you started optimizing your site, and that means that

it’s quite possible to start seeing some improvements in your rank and your traffic. It’s

time to pull up your Rank Tracking Worksheet and last month’s Monthly Report from

your SEO Idea Bank so that you can check and record values for the following:

• Search engine rankings

• Indexed pages

Search Engine Rankings

Once you have reliable conversion tracking implemented on your SEO campaign, it

may be reasonable to drop your full four-search-engine monthly rank check. But, in

order to keep up with “little things” like branding and competition, your monthly

habits really should include checking your site’s presence on at least one search engine

for your top-priority keywords.

This month you paid special attention to problem pages and broken URLs on

your site. As you perform your rank check, keep a close eye out for improvements or

additional problem pages.

Now it’s time to interpret your results in this month’s report. You’ve got three

months of rankings to compare now—see any trends? Are you gaining confidence in

your methods as you watch a certain keyphrase or page do well? Are you beginning to

doubt a particular keyword choice?

Now:

Open up your Rank Tracking Worksheet and fill in your website ranks for this month.

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