Search Engine Optimization (SEO) for your website

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what are the next steps in your link-building campaign? Try to cover all activities, even

the mundane ones like “Continue gathering inbound links.” And be sure to include any

budget or labor allotment approvals you will need for the upcoming month.

You’re a professional, so we’re betting you’ve seen an action item list or two in

your lifetime. We bet you’re used to seeing the following columns: Action, Person

Responsible, Target Completion Date. Now, here’s a curveball for you: We want you to

add a column called

Reason

to your action items list.

The Reason column will be the hardest one to write. This is where you must

provide a concise explanation of what good this action is going to do for your com-

pany. It hearkens back to what you learned in Chapter 5, “Get Your Team on Board”:

Educate your team for best results in SEO. Giving your team a quick explanation of

the reasoning behind your requested change will eliminate the “Why in heaven’s name

am I being asked to do this extra work?” or “Why should I allot this extra budget?”

reaction. And, being forced to write a reason for every action item will help you keep

your own ducks in a row as well.

You’ve been at this SEO thing for a couple of months now, and maybe you’ve

even taken a liking to it. Next month, you’ll get a little more technical about your site

structure, conversions, and return on investment (ROI). Get ready to “establish the

habit” of SEO!

Now:

Write your action items, including the Reason column, in your Monthly Report.

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