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This week you’ll start to get a feel for how to pursue your own SEO tactics

and plans:

Monday:

SEO News and Trends

Tuesday:

Task Journal Investigation

Wednesday:

International/Local Search

Thursday:

Specialty Search

Friday:

PPC Quick Check/Link Building

Monday: SEO News and Trends

SEO moves fast! In the weeks since you started doing SEO, there have probably been a

few changes (significant or not so significant) introduced by the big engines, a brand-

new search engine launched in beta, and, oh, about 40 rancorous discussions about

what’s “right” or “wrong” in any number of SEO forums. It might seem that every

time you go out for a cup of coffee, you come back to a whole new set of important

players, rumors, and must-haves that weren’t there before.

You’re busy, so nobody expects you to keep up with every little twist and turn

along the SEO highway. In fact, staying a month or so behind the times can prevent

you from crowding your brain with unnecessary SEO rumors and speculation.

But we recommend keeping up at least a passing knowledge of SEO current

events and stashing some solid SEO researching skills in your tool belt. When it comes

time to do SEO on your own, you’ll need them! Here’s where to look:

• SEO news sources

• SEO forums

• Blogs and e-mail newsletters

SEO News Sources

One day soon you’re going to need to learn something about SEO, something specific

to your own site that we didn’t cover in this book. The Web is the only way to keep up

with the latest SEO news and trends. Unfortunately, not every site is reputable, so

you’ll need to wear your heavy-duty BS filters. You can’t go wrong if you stick with

articles on the following sites:

Search Engine Watch,

www.searchenginewatch.com

Danny Sullivan, editor and world-

renowned guru of search, offers reviews, updates, tips, and advice with mind-boggling

Pearl of Wisdom:

You can skip a heck of a lot of daily SEO minutia and still get enough of the

overall story line to know what’s important, as long as you keep the Eternal Truths of SEO in mind and stay

focused on your audience and your desired conversions.

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