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Link Campaign Activities

As you document your inbound link activities this month, don’t just count on a corre-

spondence from another site’s webmaster to let you know that a link to your site has

been added. Make sure to review your Link Tracking Worksheet and visit each page

you’ve submitted to. Do a quick scan or search the page using Ctrl+F (or Apple+F for

Mac) for your organization’s name or URL, document a link if you find it, then move

on to the next page.

You don’t need to list all your new inbound links in your Monthly Report…that’s

what your Link Tracking Worksheet is for. But do mention any links that you find par-

ticularly exciting!

Google PageRank

Track Google PageRank for your landing pages. Now that you’ve got three months of

numbers, you can start making informed guesses about whether Google views your

pages as heavyweights or weaklings.

Google PageRank is good to know, but it’s not essential. If you’re short on time,

you can skip this step.

Wednesday: Check Conversions and Image Improvement

After spending a week climbing the web analytics learning curve, you know much more

about tracking your conversions than in your previous Monthly Report. At the mini-

mum, you’ve got some new ideas and plans in place—document them today!

Online and Offline Conversions

This month you spent a week focusing on improving your conversion tracking. You

probably have some new information available, such as conversion rates from your

PPC campaign, sourcing reports from your sales crew, or the number of coupons

printed out and brought into your brick-and-mortar store. To avoid comparing apples

Now:

Browse to each of your landing pages and record the Google PageRank on your Rank Tracking

Worksheet.

Now:

Record new inbound links in your Link Tracking Worksheet and add commentary and analysis to

your Monthly Report.

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