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Excerpting Article Content

Another potential duplicate content problem occurs when you display the entire article in multiple pages

that enumerate articles — such as the home page, the category pages, and so on. A workaround that we

suggest is to show the full content only on the actual permalink page (the article’s page), and on the home

page for the most recent posts on the home page. All other pages will only show titles and excerpts.

There are many possible implementation solutions. One suggested method is to modify the

index.php

file of your template — this is located in

/wp-content/themes/{your-theme}/

. There, you

have to look after the code that displays the post’s content, which is basically a call to the

the_content()

function, like this:

<div class=”entry”>

<?php the_content(‘Read the rest of this entry &raquo;’); ?>

</div>

To display the entire content of posts only on the first page, and on the post’s permalink page, and excerpts

everywhere else, modify the code highlighted earlier like this:

<?php if (is_home() && (!$paged || $paged == 1)

|| is_search() || is_single() || is_page()): ?>

<div class=”entry”>

<?php the_content() ?>

<?php else: ?>

<small>Archived; click post to view. <br />

<b>Excerpt:</b> <?php echo substr(strip_tags($post->post_content), 0, 300); ?>

...

</small>

<?php endif; ?>

This code makes the excerpts 300 characters long, but this feature is easy to customize to your liking.

Making the Blog Your Home Page

If you want the home page to also be the blog, follow the next steps. This will make / output the same as

/blog

, and will redirect all the requests for

/blog

to

/

. This avoids the problem of having two duplicate

home pages,

/

and

/blog/

.

1.

Copy this file to the

seophp

directory as

index.php

:

<?php

/* Short and sweet */

define(‘WP_USE_THEMES’, true);

define(‘WP_IN_ROOTDIR’, true);

require(‘.//blog/wp-blog-header.php’);

?>

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Chapter 16: : Creating an SE-Friendly Blog

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