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Summary

Although much of what you’ve read in this chapter is common sense, we are sure you have learned at

least a few new things about the factors that influence the rankings of your web site in modern search

engines.

Starting with Chapter 3, we’re putting on our programmer hats. So put on your hat and grab a can of

Red Bull. Lots of technical content is ahead!

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Chapter 2: A Primer in Basic SEO

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