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Other Web Analytics Tools

Google Analytics is just one of the many analytics tools available today. Here are a few others:

?

ClickTracks (

http://www.clicktracks.com/

)

?

CoreMetrics (

http://www.coremetrics.com/

)

?

HitTail (

http://www.hittail.com/

)

A detailed list of web analytics tools has been aggregated by Carsten Cumbrowski at

http://www

.cumbrowski.com/webanalytics.html

.

Market Research

Just as it is important to know data about your web site, it’s equally important to know the market and

your competitors. The first skill to learn is how to use the built-in features of the search engines. For

example, to find all the pages from

http://www.seoegghead.com

indexed by Google, Yahoo!, or

MSN, you’d need to submit a query for

site:www.seoegghead.com

. Figure 2-3 shows the results of

this query in Google.

Figure 2-3

Yahoo! Site Explorer

Yahoo! Site Explorer shows what pages of a web site were indexed by Yahoo!, and what other pages

link to it. A query of

linkdomain:www.cristiandarie.ro

brings you to the Yahoo! Site Explorer

page shown in Figure 2-4.

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Chapter 2: A Primer in Basic SEO

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