Search Engine Optimization (SEO) for your website

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Ideas for Reducing Your SEO Workload

For many sites, an pretty much

the bare minimum you can get away with

for an effective SEO campaign. If you’re starting a new SEO campaign, following the

plan as written from your Prep Month on through to the end of Week 12 will give

your site the best shot at success.

Throughout the Plan, we’ve pointed out tasks that we feel can be dropped with-

out a major impact on your SEO outcome. But if you think you need to trim down

your SEO campaign even further, you may be looking for a little guidance on how to

do it.

Some Slacking Is Not Guilt Free

Priorities will vary from organization to organization, but there are a few tasks you should never

slack on because they form the foundation of your entire SEO campaign:

•

Defining your conversion goals

•

Identifying your audience

•

Researching your keywords

And there are also certain red flags that you should not ignore because they can cause all of your

other efforts to be wasted:

•

Problems,such as coding errors, that block the search engines from indexing your landing pages

•

Problems, such as broken links, that dump your audience into dead ends instead of delivering

them to your site

Here are some ideas for bringing Your SEO Plan in line with your own less-

than-perfect reality, whether it’s related to your time, your budget, or your team’s will-

ingness to help:

Cut out early.

Consider going through the Prep Month and stopping after Month One

of the Plan. Choosing your keywords and getting them onto your site using sound SEO

methods is a substantial step forward and may help you realize a positive change.

Cut out PPC activities.

This is a no-brainer if you have no money to spend on it. Unlike

PPC, organic SEO will continue to deliver improvements long after you’ve quit devoting

time to it.

Cut out organic activities.

Cutting organic SEO and focusing only on PPC may be a

smart strategy if you are short on labor and have a healthy budget to work with. With

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