Search Engine Optimization (SEO) for your website

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Thursday: Monitor PPC Ads

Today you’ll continue to gather PPC performance and conversion data.

• Monthly PPC performance data

• Top performing keywords

• Changes to campaigns

Monthly PPC Performance Data

Using the data you collect from your PPC service, and last month’s report as a jumping-

off point, boil down the important aspects of this month’s PPC performance and add it

to your report:

• Total number of click-throughs

• Click-through percentage

• Total cost

• Average total cost per click

• Total number of conversions

• Conversion percentage

• Average total cost per conversion

Keep your PPC service’s campaign report open; you’ll need it to complete the

next section.

Top Performing Keywords

You’ve done a lot this month to determine which of your PPC keyphrases are earning

their keep. Use what you’ve learned to list your top performers.

Campaign Analysis

This month, we walked you through several tasks that may have resulted in big

changes in your PPC account. Did you do some housecleaning? Did you take a new

Now:

Record your top-performing keywords in the Quarterly Report.

Now:

Use your PPC service to generate a monthly campaign report, and enter the performance data into

your Quarterly Report.

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