Search Engine Optimization (SEO) for your website

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Tuesday: Check Links

Who added new links to your site? Today you’ll document the following in both words

and numbers:

• Link campaign activities

• Google PageRank

Link Campaign Activities

As you document your inbound link activities this month, remember to review any

pages providing new links. You want to be sure that they are linking to your site using

the best possible linking text and descriptions.

You can stop looking into link requests that are more than two or three months

old. It’s better to focus on future links than waste time checking for previously

requested ones that you’re unlikely to receive.

If you have server log analysis in place, you can check to see if any of the inbound

links you received are bringing in visitors. Peek into your server stats and find the most

effective inbound links that are a direct result of your link-building activities. So what if

it’s a drop in the bucket compared to what Yahoo! brings in? It’s still a traffic source you

can take direct credit for. Write about it now in the analysis. (Sorry, we don’t have a

worksheet for tracking brownie points.)

Google PageRank

If you’ve chosen the slacking path and haven’t collected Google PageRank for your

landing pages so far, do it now. Looking at PageRank on a quarterly basis can help you

catch big problems, like zero PageRank on any of your landing pages.

Wednesday: Check Conversions and Image Improvement

Last month you began the process of implementing more sophisticated conversion

tracking. If you’ve got a shiny new tracking system in place, good for you! If you’re

Now:

Browse to each of your landing pages and record the Google PageRank on your Rank Tracking

Worksheet.

Now:

Record new inbound links in your Link Tracking Worksheet and add commentary and analysis to

your Quarterly Report.

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