Search Engine Optimization (SEO) for your website

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Just Another Monthly Report?

We’ve cautioned you not to forget about reporting…but maybe you forgot anyway. And we’ve

also cautioned you not to generate reports more frequently than once a month…but maybe you

got a little excited.Whatever your past reporting problems, the Quarterly Report has a lot of

cleansing power.

Here’s why:Performing special in-depth tasks, like checking ranks for a greater number of key-

words, and revisiting your most visible competitors, can give you a snapshot of your campaign’s

big picture performance that might yield some very telling results. If you have extra time to spend

on campaign analysis, the Quarterly Report is the time to do so.That’s why this week is full of extra

credit ideas.

Conversely, if you’ve been a slacker about reporting—we mean a real slacker, not the kind we

condone—now is your chance to make good on collecting that all-important data.

What’s more,planning for a slightly more robust report on a quarterly basis can help you get other

people off your back as you go about your regular SEO activities. If you have a group of extremely

enthusiastic colleagues who have been hounding you for more and more data and analysis, the

Quarterly Report is a great time to placate them. Practice saying this: “That’s a fascinating ques-

tion.I’ll pay special attention to it in the Quarterly Report.”

Don’t worry,though, if you don’t have any more time than usual to devote to reporting.There’s still

great value in your regular routine and much to be gleaned from four consecutive monthly visibil-

ity checks.

This month you paid special attention to your site’s snippets. As you perform

your rank check, keep an eye out for improvements.

There may be reasons for checking additional keywords outside of your top-

priority terms on a quarterly basis. See Chapter 10 for details.

Now:

Open last month’s Monthly Report and rename it (by choosing File

Save As) with the current date.

This is now your Quarterly Report.

Now:

Open up your Rank Tracking Worksheet and fill in your website ranks for this month.

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