Search Engine Optimization (SEO) for your website

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You’ve done a lot of good for your site over the last few weeks. Now you’ll have

the opportunity to track your accomplishments in your Quarterly Report.

Week 12: Visibility Check and Quarterly Reporting

Just like the talk you may be planning (or planning to avoid) with your significant

other, the Quarterly Report is the time to turn your attention to the long-term view.

SEO and your website have been in a relationship for three months now, four if you

count the Prep Month. What’s it all about? Where are you going? Are you committed

to your keyword choices? Do you think it’s time to start playing the field and looking

for additional landing pages? Do you have an itch to check out new competitors?

As with last month, think about this week’s reporting tasks as a guideline, and

don’t be afraid to substitute your own observations or methods whenever appropriate.

Refer back to last month’s completed Monthly Report as you go. Here are your tasks

for this week:

Monday:

Check Organic Status

Tuesday:

Check Links

Wednesday:

Check Conversions and Image Improvement

Thursday:

Monitor PPC Ads

Friday:

Action Items

Monday: Check Organic Status

Just like last month, it’s time to pull up your Rank Tracking Worksheet and last

month’s Monthly Report from your SEO Idea Bank so that you can check and record

values for the following:

• Search engine rankings

• Indexed pages

Search Engine Rankings

Whether you’re checking your ranks on multiple search engines (as you have been

doing since your Prep Month) or you’ve evolved your reporting process to include

more conversion tracking and less rank tracking (as we discussed in Week 8), look

through at least one search engine and record your ranks today.

Now:

Continue your link building campaign.

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