Search Engine Optimization (SEO) for your website

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Accessibility Check

One of the fringe benefits of Your SEO Plan is that it will improve

your website’s accessibility for the disabled. By the same token, a more accessible web-

site will tend to be more robot friendly as well. Jan Schmidt of Collaborint Web Man-

agement Services, a web design and development firm specializing in web accessibility,

explains that many SEO practices “not only make it more efficient for search engines

to crawl a website and index the content but can also improve the disabled user’s expe-

rience by providing easy-to-navigate links and machine-readable page text.”

Tools are available to check your page with everything from voice browsers to color-

blindness simulators. We recommend you start with Cynthia Says, a free Web-based

tool located at

www.cynthiasays.com

. Links and descriptions of many more accessibility

tools can be found here:

www.w3.org/WAI/ER/existingtools.html

Sandbox Detection Tool

In Chapter 4 you learned about the Google sandbox. The Sand-

box Detection Tool,

www.seomoz.org/tools/sandbox-tool.php

, will help you analyze

whether your site is trapped in Google’s temporary holding pen.

If you’re the type to spend hours testing out gadgets and techno-goodies, there

are a couple of SEO tool smorgasbords that you may enjoy:

www.webuildpages.com/

tools/default.htm

and

www.faganfinder.com/urlinfo/

Warning: Heavy use of SEO tools may result in an increase in the size of your

Task Journal. Embrace it! Good SEO means never running out of things to do!

Friday: PPC Quick Check/Link Building

It’s time once again to make sure your PPC campaign is on track, and to keep those

links coming!

PPC Quick Check

It’s Friday…time for the PPC Quick Check.

Link Building

Think of link building as an opportunity to compensate for some of the lost traffic that

might result from any problems you found this week.

Now:

Follow the same steps you performed in last week’s PPC Quick Check. If you need to make any

changes to your account, do so now.

Now:

Explore your favorites from the list of tools in this section.

xtra

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