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Who’s in it for the long term?

Which members of your team have the energy, talent,

and mindset for a sustained effort? By now, you have enough SEO experience that you

can spot the personalities with a natural affinity for this work. Now it’s your turn to be

the squeaky wheel: do what you can with your higher-ups to keep those people on your

team for the long term.

Since your SEO team is made up of people who, like you, are busy doing other

things, it’s natural that your team’s interest and ability to focus will wax and wane. So

don’t be surprised if you need to do check-ups as you did today on a regular basis.

Thursday: Fun Tools for Site Assessment

From time to time throughout Your SEO Plan, we’ve pointed you to helpful tools

available on the Web. Today, we’ll share a few more of our favorites! Every one of

these can help your search engine visibility; read through the descriptions and spend

your hour exploring the ones that interest you the most:

Link Validator

There are many free tools online to check your website for broken links on

a page-by-page basis. (For example, LinkScan/QuickCheck at

www.elsop.com/quick/

and

several spider emulators do this.) However, it’s much more useful to run link validators

sitewide. One site that offers a deeper crawl is

www.dead-links.com

.

Slow Page Load Checker

Your site visitors and prospective customers aren’t the only ones

who grow weary of slow-loading pages; spiders may also give up and walk away. A good

online tool for checking page load time can be found at

www.websiteoptimization.com/

services/analyze

. Another tool that checks load time along with spelling and several other

HTML code factors can be found at

www.netmechanic.com/toolbox/html-code.htm

.

Link Popularity Comparison

Use the tool at

www.marketleap.com/publinkpop/

to com-

pare your website’s link popularity with that of your competitors.

Keyword Density Tools

www.live-keyword-analysis.com

offers a quick and easy way to

check keyword density in any text you choose.

Your Own Browser

Here’s a tool we know you already have: a browser. In Chapter 6,

you learned how to view page source using your browser. You can also use your browser

as a makeshift spider emulator. Here’s how: Select Preferences from your browser menu.

Then, figure out how to turn off image display and disable JavaScript. You can choose to

reject all cookies while you’re at it. Voila! Your browser is now a speed machine and a

crude approximation of a search engine robot.

Now:

Ask yourself the preceding questions and start sending e-mails or setting up the needed meetings

for improvement.

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