Search Engine Optimization (SEO) for your website

260

If any of these factors are true, then go ahead and slash. You can always add

them back later if you regret your choice.

Friday: PPC Quick Check/Link Building

It’s Friday! Time to wind down your SEO workweek with the PPC Quick Check and

another day of link building.

PPC Quick Check

Perhaps you were so busy assessing your campaign’s lifetime performance this week

that you didn’t get a chance to give your account a proper once-over to keep costs in

check and keyword performance humming.

Link Building

Get out your Link Tracking Worksheet and find more opportunities for targeted traffic!

Now that you’ve spent a week pruning and feeding your PPC campaign and

planting the seeds for a healthier ROI, it's time to dig your site out of some common

SEO challenges.

Week 11: What’s Your Problem?

You’re nearing the end of Your SEO Plan, so this week we’ll give you a chance to tie up

loose ends and chase down any remaining trouble spots in your search engine presence:

Monday:

New Site, New Problems

Tuesday:

Copywriting to Improve Your Search Results Snippets

Wednesday:

Catch Up with Your Team

Thursday:

Fun Tools for Site Assessment

Friday:

PPC Quick Check and Link Building

Now:

Continue your link-building campaign.

Now:

Follow the same steps you performed in last week’s PPC Quick Check. If you need to make any

changes to your account, do so now.

Now:

Comb through your low-performing keywords and delete those that are actually having a negative

impact on your campaign.

c09. 8:10 260