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Chapter Contents

Week 9: Build Content

Week 10: PPC and ROI

Week 11: What’s Your Problem?

Week 12: Visibility Check and Quarterly Reporting

Moving On: Forging Your Own SEO Path

Month Three:

It’s a Way of Life

With so many SEO elements—organic, paid, on

site, off site—in the works for your website now,

you’ve built up a holistic approach to SEO that

you can be proud of. But don’t rest on your lau-

rels yet. SEO is never done!

This month you’ll find SEO-friendly solutions for

expanding your site’s content, and you’ll learn

how to get more out of your starter pay-per-click

(PPC) campaign. You’ll smooth out any rough

edges on your website’s visibility, and you’ll take

reporting a step further.

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