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Chapter Contents

Week 1: Basic Site Optimization

Week 2: Link Building

Week 3: Setting Up Your PPC Account

Week 4: Visibility Check and Monthly Reporting

Month One:

Kick It into Gear

This month, you’ll make a first pass at three cru-

cial areas in your SEO campaign: organic opti-

mization, link building, and PPC. You’ll spend a

week making real headway on each activity, with

daily tasks that we estimate will take an hour or

less. Then, this month and every month, we’re

leaving a week for visibility checks and reporting.

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