Search Engine Optimization (SEO) for your website

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Table 6.2; this term has great potential for Babyfuzzkin! Jason has flagged it using

“highlight” formatting.

Tab le 6.2

Babyfuzzkin’s Keywords

Keyword(s) Search

Relevance Competition Landing Page URL

Popularity

Level

Wor dtr acker

baby clothes 2125

good very high

www.babyfuzzkin.com/clothes

infants

747

poor very high

www.babyfuzzkin.com/clothes

unique baby 667

excellent high

www.babyfuzzkin.com/clothes

shower gifts

Combine Keywords

Once you have your preferred terms flagged, look for terms that can be combined. For

example, in Jason’s case he can combine the terms “baby clothes” and “unique baby

clothes” into just one term: “unique baby clothes.” This is a great way to get double

duty out of your SEO efforts, combining the search popularity of both terms.

If you are including geographical information with your keywords, now is the

time to combine it with your other terms. For example, a manicure salon in Franklin,

Missouri, may want to combine keywords to create the keyword phrases “manicure

Franklin Missouri” and “salon Franklin Missouri.”

Match Keywords to Landing Pages

For a keyword to perform well in the search engines, it needs to be matched to a land-

ing page on your site that would be an excellent destination for someone searching for

this term. A good landing page for a keyword will satisfy your visitors’ needs, answer

their questions, and direct them toward conversion if appropriate. Be sure the page

Now:

Go to the Keywords Worksheet and add combined terms to the list. Flag these as you go. They

belong in your short list too.

Now:

Go to the Keywords Worksheet and highlight the terms that have the best balance between compe-

tition, relevance, and popularity.

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