Search Engine Optimization (SEO) for your website

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world that contain this term. Quantitatively speaking, the allintitle search on Google

shows that there are over 2.2 million websites with the term in their HTML titles.

Keyword: baby clothes, Competition Level: Very High

This term is also rather compet-

itive. Obviously, there are numerous companies, some very large, that sell this product

online and will be competing for this search traffic. You can click as far down as

Yahoo!’s 10th search results page and there’s no end in sight to the companies selling

baby clothes. Google shows almost 200,000 pages with the term in their HTML titles.

Keyword: unique baby clothes, Competition Level: Moderate

This one may not be so

cut and dried. This is still a very competitive term at first glance: there’s really not much

difference in the “feel” of the competitor listings for this term as compared to the list-

ings for “baby clothes.” But with only roughly 300 pages showing on Google with this

exact phrase in their HTML title, this term goes into the

Moderate

competition bracket.

Keyword: unique baby shower gifts, Competition Level: High

There are only roughly

900 pages showing on Google with this exact phrase in their HTML titles. You might be

tempted to call this one Moderate. But here’s where the gut feeling comes in:

Unique

is a

marketing word, making this term more commercial in nature. And take a look at the

MSN search results in Figure 6.4. This is way down on page 15 of the search results,

and you can still practically envision the websites trying to elbow each other out of the

way to sell you their baby clothes. We would rate this term as

High

in competition.

Figure 6.4

MSN search results for “unique baby shower gifts”

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