Search Engine Optimization (SEO) for your website

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Babyfuzzkin sells. But it also encompasses lots of things that Babyfuzzkin doesn’t sell.

Searchers could use this term to look for used clothes and large chain stores in addition

to boutique items like Jason is selling.

Keyword: unique baby clothes, Relevance Rating: Excellent

This keyphrase uses a

modifier—“unique”—to more clearly describe the product that Babyfuzzkin sells. You

may be wondering, “Is a subjective word like ‘unique’ a good candidate for targeting?”

It is, but only if you think it’s accurate, and if you think people will use it to search for

your product! So while “unique” may be appropriate for you to target, there’s proba-

bly no point in targeting boastful terms like “best” or “finest.” Sure, we know your

offerings are the best, but is “best truck liners” really more relevant than something

more specific on your list, like “heavy-duty truck liners”?

Keyword: cheap baby clothes, Relevance Rating: Very Poor

We would rate this rele-

vance level as

Very Poor

because Babyfuzzkin is a high-end product and does not

match the description “cheap.” While it may be tempting to target popular or appeal-

ing terms like “cheap,” if it does not describe your product or service, it is going to be

a wasted effort and a bust for conversions.

Keyword: unique baby shower gifts, Relevance Rating: Excellent

This term describes

Babyfuzzkin’s products very specifically. As this example shows, highly relevant terms

are often longer.

Keyword: Babyfuzzkin, Relevance Rating: Excellent

You can’t get a tighter match than

the company name!

Competition Level

In SEO, you’ve got to choose your battles. Sure, we’d all love to have great ranks for

the most popular terms: “real estate,” “games,” “golf,” or “Angelina Jolie.” But the

time and money spent for good ranking on these terms can be prohibitive. That’s why

the Competition Level column of the Keywords Worksheet exists: so you can know

what you’re getting into and set your expectations accordingly.

There are lots of ways to assess the competition level for a keyword; see the

sidebar “Sizing Up the Competition” for some of our favorite methods. We’re going to

ask you to rate your keyword competition level from

Very Low

Very High

. What’s

most important is that you use the same measuring stick for all of your terms.

Now:

Go to the Keywords Worksheet and use your own judgment to add your values to the Relevance

column.

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