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Figure 6.2

Wordtracker keywords data

We suggest that you use Wordtracker today and tomorrow as the primary tool

for whittling down your long keyword list into something meaningful. If you need to

be frugal, Wordtracker makes it easy for you: you can purchase low-cost subscriptions

in one-day or one-week increments.

Wordtracker isn’t hard to use, so we’ll leave the step-by-step instructions, if you

need them, to the folks who made the tool. You can download their user guide once

you have logged into the system. There is also a FAQ and other resources on their web-

site. Be sure to read up on the different databases (Comprehensive, Compressed, etc.)

available within the system so you can choose the best one for your needs.

Yahoo! Search Marketing Keyword Selector Tool

Buried in the interface of Yahoo! Search Marketing (YSM), one of the primary

providers of pay-per-click (PPC) services, is its Keyword Selector Tool. This free tool

taps into data on searches performed throughout the YSM search network.

Now:

Sign up for Wordtracker and test-drive it using some of the keywords from your list.

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