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Chapter Contents

Your SEO Idea Bank

Week 1: Keywords

Week 2: Baseline Assessment

Week 3: Competition

Week 4: Baseline Monthly Report

Your One-Month Prep:

Baseline and Keywords

Your goals are in place, you have a good under-

standing of how the search engines work, your

team is ready—finally it’s time to get into your SEO

campaign! We’ll walk you through it, day by day, in

tasks that we estimate will take an hour or less.

This month you’ll handpick your most effective

keywords based on a combination of gut instinct

and careful research; then you’ll assess your site’s

standing in the search engines. This is critical

prep work for next month’s optimization tasks.

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