Search Engine Optimization (SEO) for your website

Figure 5.1

Some writing was never meant for human eyes.

SEO also provides an opportunity for writers to branch out and write content

that isn’t solely there to promote your product or service. Since linkability increases

when a site offers useful or interesting noncommercial content, you can encourage your

writers to add things like articles, news, and resource pages to the site. These might be

projects that writers are interested in. Ask them for ideas.

Of course, one big step in making your website text more SEO friendly is to

make sure the text is

actually present:

So coordinate with the IT and graphics departments to make sure that screen

real estate can be allocated for descriptive text and that graphic titles can be changed to

HTML. Then you can approach your writers with specific ideas and locations for SEO-

related improvements.

Pearl of Wisdom:

Writers can’t optimize text that isn’t there.

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