Search Engine Optimization (SEO) for your website

“Jill-of-all-trades” at Tachyon Publications

Tachyon Publications, a small fantasy and science fiction press, is lucky to have Jill Roberts as

managing editor.

Jill is bright,hard working, and multitalented.“I do

everything

,”Jill says cheerfully,“from book pro-

duction to bookkeeping.”Depending on the day,you may find Jill coordinating cover art for an

upcoming release,representing Tachyon at a convention, or arranging the cookie tray at a local

author appearance. Jill is also the keeper of Tachyon’s mailing list and in-house editor of the web-

site.She explains,“I write the text for the site, and enter it into the templates in the content man-

agement system, using some HTML tags.”

By our count, Jill fits into several classifications, including marketing,sales, PR, editorial, and IT.

And, by writing the website text and e-mail newsletters, Jill is doing her part to influence SEO.“The

website is one of the ways that Tachyon is most visible, since we don’t have a storefront,”says Jill.

Like many small businesses,Tachyon is great at its core business—publishing books—but has dif-

ficulty finding the budget to build a multidisciplined SEO team. (As Jill puts it,“Small presses don’t

exactly rake it in.”) The Tachyon web “team”is actually a handful of busy people squeezing the

website work into small cracks of spare time.And for most of the company’s existence, nobody was

really in charge of keeping the site in line with the company’s goals.

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