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Ask

In a move that had hundreds of SEO industry wags shouting, “It’s about time!” Ask

has dropped Jeeves the butler from its branding, and is redefining itself as a Google-

like search engine, with a clean, search-focused interface. Most important, Ask’s

previous focus on “natural language” queries such as “who is the prime minister

of Kazakhstan?” has given way to a focus on more standard keyword-based queries

such as “prime minister kazakhstan.” See Table 4.5 for basic facts about Ask.

Tab le 4.5

Ask Basics

URL

www.ask.com

Percent of search traffic

6.5% (Source: comScore Media Metrix, February 2006)

Primary results

Robot crawler

Organic listings also influenced by A very limited number of hand-edited “web answers”

Ways to submit your site

None

Pay-per-click services

Google AdWords, Ask Sponsored Listings

In five words or less

Ready to catch a wave.

Keep an eye on

Integration with Citysearch.com

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