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AOL

The most important thing to know about AOL is that it uses the Google database for

search results. That means, from an SEO perspective, AOL can be safely ignored. See

Table 4.4 for basic facts about AOL.

Tab le 4.4

AOL Basics

URL

www.aol.com

Percent of search traffic

8.7% (Source: comScore Media Metrix, February 2006)

Primary results

Google results

Organic listings also influenced by None

Ways to submit your site

None; get indexed through Google

Pay-per-click services

Google AdWords

In five words or less

Google is my copilot.

Keep an eye on

Future partnership deals

AOL may continue to score a respectable share of the search market, but we don’t

think AOL will be generating its own independent search results anytime soon. Because

of that, we won’t say another word about AOL in this book. Want to do well on AOL?

Do well on Google (or whoever else AOL partners with in the future). ‘Nuff said.

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