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Riding the Algorithm Roller Coaster

(Continued)

If you’re fortunate enough to have stratospheric ranks on one search engine,don’t rest on

your laurels.As paradoxical as it seems,doing very well on one search engine means that you

should probably work on increasing traffic from other sources,just in case.It’s no fun losing your

ranks,but if you have a broad spectrum SEO plan already in place,it needn’t run your business

off the road.

MSN

In case you didn’t know, MSN is a property of a quaint little organization known as

“Microsoft Corp.” MSN is not, shall we say, a favorite among SEO pros. In forum

postings, blogs, and websites, SEOs and website owners complain bitterly about long

waits for spidering, irrelevant and spammy results, and a market share number that

some believe is inflated by the fact that MSN.com is the default browser home page for

many computers.

c04. 8:07 63

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