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on rankings on a single site (what was that expression, something about eggs…and a

basket?).

Now, we’ll fill you in on what you need to know about the search engines other

than Google:

• Yahoo!

• MSN

• AOL

• Ask

Yahoo!

Yahoo! (yes, the exclamation point is part of its name—a bane to copy editors every-

where) is one of the oldest and still one of the best-known search engines. Already an

established presence when Google was still in diapers, Yahoo! has now settled into the

number two spot. Nevertheless, with its considerable legacy and the muscle to expand

its offerings through major corporate purchases (the most recent acquisition of popular

social bookmarking site del.icio.us shows that Yahoo! is in tune with trendy new direc-

tions in search), Yahoo! is a force to be reckoned with. Table 4.2 shows you handy

Yahoo! facts for SEOs.

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