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Tab le 4.1

Google Basics

URL

www.google.com

Percent of search traffic

39.8% (Source: comScore Media Metrix, February 2006)

Primary results

Robot crawler

Organic listings also influenced by Open Directory

Ways to submit your site

Google Sitemaps (free, good for large or dynamic sites), submit URL

form (free), or wait for the robot to find you

Pay-per-click services

Google AdWords

In five words or less

The one to beat.

Keep an eye on

Google Sitemaps, Google Analytics, Google Local for Mobile

The current hot topics at Google are its new SEO-friendly products. One is

Google Sitemaps, a service that allows the site owner to submit a list of URLs and

other factors to Google for improved indexing (but not improved ranks). And the other

is Google Analytics, a robust conversion tracking service. Both products are in the beta

phase of development as of this writing.

Products like these have been around for years. So why are they big news in the

SEO community? Two reasons: They’re free, and they come from Google.

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