Search Engine Optimization (SEO) for your website

Meta Description Tag

The meta description tag is an example of invisible text.

In the code, it looks like this:

<Meta name=”description” content=”Bobux baby shoes are the original soft soled

shoes with the elastomatic ankle system that makes them easy to slip on and they

stay on.”>

And in the search engines, it can be displayed as the description under the page

title. Notice how the searched-for keywords are bolded in the search engine results.

Much of the time, however, the meta description tag is passed over, and instead,

a “snippet” of the page is displayed instead.

You can’t control when or where your meta description tag will display, but like

your page title, it should be compelling, keyword rich, and unique for every page.

Meta Keywords Tag

The meta keywords tag, another invisible text element, is the place where site owners

can list their keywords, including variations of keywords such as misspellings, that

wouldn’t be appropriate for the visible text elements.

In the code, it looks like this:

directors, hollywood, stars, quotes”>

It is rarely seen on the search engines, and that’s a good thing because it’s one of

the few elements on your website that you can write specifically for the search engines

and not your audience. This excites a lot of site owners, who think, “Finally! A way to

talk to the search engine robots and tell them which terms I want to get my high ranks

for!” But search engines prefer to make their own decisions on rank, and this is pre-

cisely why the meta keywords tag does not carry a lot of weight.

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