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Adult Sites: Time to Get Passionate about SEO

If your website is of the adult variety, prepare yourself for a very difficult SEO experience.Besides

dealing with mind-boggling levels of competition for keywords, you are also faced with several

other disadvantages: a website that is,shall we say, more “visually”oriented than text oriented; a

plethora of

black-hat

(questionable or unethical) SEO competitors; an entry page to boot out the

under-21 crowd; and search engines that do not allow X-rated sites to advertise.

Sage Vivant, president and webmaster of CustomEroticaSource.com,has had her share of trials and

tribulations working to promote her custom erotic literature website. Her many frustrations range

from not being able to list her ads on Google Adwords for terms such as

gifts

and

anniversary

to

being denied participation in the Better Business Bureau.“I’m extremely frustrated by having to

constantly work around arbitrary moral rules relating to what is and is not ‘adult.’”

So, what does work for adult websites?

•

Use descriptive text. It’s a real turn-on to the search engines! Find ways to add some very

specific keywords,not just graphics, to your site.

•

Your PPC campaign has the potential to be very pricey, so track it carefully, with a focus on

cost per conversion.

•

Be patient,and perseverant, with advertising rules and limitations.

•

Although you’re in a very competitive spot,never use unethical SEO techniques, which could

get you permanently

banned

(removed from the search engine listings).

•

Think beyond the search engines.Sage says,“Several years ago,I started an e-mail list and I

think that was the single most successful thing I ever did.I had been afraid that people

wouldn’t want to hear from my business but I was wrong—response to any promotion or

announcement I send out through that list is always good to excellent.”

Nonprofit

Those of you in nonprofit organizations are working with a different sort of bottom line

for your websites. Rather than following the corporate mantra of “money, money, and

more money,” you fine people are out there trying to change the world, educate, and

improve society! And as a thank-you from the world of web search, you have some

huge advantages in SEO.

Advantage: Linkability

The culture of the Web generally adores noncommercial

content—something that your website should be chock full of. And, let’s face, it, giv-

ing you a link doesn’t cost a thing. Any webmaster or blogger who supports your

cause—or at least has no major problem with it—will see adding a link as a cheap

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