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19

Chapter Contents:

It’s

Yo ur

SEO Plan

B2B

B2C

Large Organization

Small Organization

Brick-and-Mortar

Blogger

Nonprofit

Customize Your

Approach

Let’s say you want a great car wash, one that

gets up close and personal with your car’s curves

and addresses its individual problem areas. You

wouldn’t trust a gas station car wash—you’d do

it yourself! Likewise, the SEO plan in this book

presents a method that can be applied to a wide

range of SEO efforts, but you have to customize

it for your particular business and website. This

chapter gives you a great head start.

2

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