Search Engine Optimization (SEO) for your website

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Here’s what you’ll find inside.

Part I: Foundation

Chapter 1, “Clarify Your Goals,”

helps you frame your thinking about your website and

your goals in an SEO-friendly way.

Chapter 2, “Customize Your Approach,”

provides guidance for adjusting your Plan to

suit the special advantages and challenges faced by different types of organizations.

Chapter 3, “Eternal Truths of SEO,”

gives an overview of the longstanding, or “eternal,”

factors in effective search engine optimization. Learn these truths to bring longevity to

your SEO success.

Chapter 4, “How the Search Engines Work Right Now,”

presents a current snapshot of

the world of search.

Part II: Strategy

Chapter 5, “Get Your Team on Board,”

offers been-there-done-that advice for eliminat-

ing intra-organizational hang-ups that are common in SEO.

Chapter 6, “Your One-Month Prep: Baseline and Keywords,”

is all about preparation:

researching, organizing, and setting the direction for Your SEO Plan. Several worksheets

and templates will help you along the way.

Part III: Your SEO Plan

Chapter 7, “Month One: Kick It into Gear,”

launches Your SEO Plan with basic website

optimization, a link-building method, and a starter pay-per-click campaign.

Chapter 8, “Month Two: Establish the Habit,”

shows you how to use your site’s struc-

ture to your SEO advantage, teaches you the best habits for keeping current with SEO

trends, and helps you choose an all-important method of tracking and measuring your

SEO success.

Chapter 9, “Month Three: It’s a Way of Life,”

takes your SEO campaign further with

content building, improving your return on investment, and in-depth troubleshooting.

Chapter 10, “Extra Credit and Guilt-Free Slacking,”

gives you practical tips on reducing

your SEO workload if your schedule is less than perfect and helps you dig deeper in spe-

cific areas if you are especially enthusiastic.

This Book’s Companion Website

In addition to the chapters you hold in your hand, you can find extra information and

resources on our companion website,

www.yourseoplan.com

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