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Chapter 10

Ready for an extremely powerful trick that I use

on all of my websites?

Remember that in the Page Rank formula:

The "share of PR of every webpage that links to it" is calculated by taking the current Page

Rank of the webpage and dividing it by the total number of links on the page...

So, by removing ALL unnecessary links on a page, you will be able to pass more Page Rank

to the other pages that you link to... Why is this important? Remember, the higher the Page

Rank a page has, the better it will rank.

So, what are unnecessary links? Unnecessary links could be when you link to another website

(link partner) and they don't link back to you. By linking out to a "link partner", you're giving

them a percentage of your Page Rank that you could be passing to other pages within YOUR

website. If this "link partner" isn't linking back to your website, there is no need to ever link to

them. You're just hurting your ranking by doing so!

I have seen websites move up hundreds of positions by simply looking at their links pages and

making sure that their link partners are all linking back. If they're not, then you should ALWAYS

remove them from your links page. In doing so, you are guaranteed to benefit from this.

A day before writing this, I went through all of my links pages and validated that all of my link

partners were still linking back. If they weren't, I removed them. I checked my rankings in

Google today and they gone up over 10 positions since yesterday! Yes, this could be mere

coincidence, but it's happened numerous times to other websites of mine.

I can't stress enough the importance of monitoring these link partners.

0.15

+ *

=

Your Webpage's PR

(0.85

)

(a "share" of the PR of every webpage that links to it)

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