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Optimization

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Chapter 9

Now... as I mentioned before, onpage ranking factors are things you should do, but that

alone won't get you to the top of the search engines for the keyword.

Important: Remember, it's the links, the links, the links... Let's plug Michael's site into

To give you a quick visual of the anchor text being used to link to this web page.

If we sort the "anchor text" column in ascending order, we can see all of the links pointing to

this page, contain the keyword "Marlon Sanders".

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