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Search Engine

Optimization

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Chapter 8

Now, let's click on the listing in Google and check out the actual webpage.

Now, get this... The words "click here" aren't even on the webpage, anywhere!

If all of those onpage optimization techniques that many SEO companies talk about were true,

then don't you think a different website would rank #1 for this term?

Onpage optimization factors like:

?

keyword density

?

keyword prominence

?

keyword proximity

?

bolding, italicizing, underlining

?

etc.

are NOT critical to worry about when trying to rank well for a search term.

Yes, you should spinkle your keyword throughout the webpage and do the other onpage

optimization techniques I've taught you in previous lessons, but again, I really want to drill this

into your head. It is the offpage optimization that will increase your rankings in the

search engines; specifically Google, Yahoo, and MSN.

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