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Chapter 7
Chapter 7
Search Engine
Optimization
57
Chapter 7
“
Don't Get Your Website Banned
BY Google... By Accident!
”
In the last chapter we talked about the onpage optimization factors that can cause your
website to be banned by Google.
Those things included:
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Hidden Text
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Alt Image spamming
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Meta tag stuffing
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Title tag stuffing
Which were only a few of the SEO "no-no's" you should stay far away from.
In this chapter I'm going to dive into some of the offpage optimization factors/techniques that
you should never ever do. First let's dispel some popular myths.
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If a "link farm" is linking to your website you'll get penalized and or banned from
Google - FALSE
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If unrelated websites are linking to you, your website will get penalized - FALSE
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Page Rank 1 websites won't help you because Google does not display Pr1
websites in their backlink list - FALSE
None of the above are true statements for the simple fact that:
Anything a competitor could do to harm your website will
NEVER be penalized by Google.
Think about that for a minute. If any of those could actually penalize your website, how many
people do you think would simply add their competitor's websites to link farm websites,
unrelated websites, and low PR websites? Unfortunately, it would be quite a few.
The only way you can get penalized by offpage optimization is if YOU link out to "bad
neighborhoods", which would be:
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Link Farms
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Penalized websites (websites that are "gray barred" by Google)
Now, you would think this would be a pretty easy thing to stay away from, right? Wrong!


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