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Chapter 6
Meta Tag Stuffing
What I'm referring to here is when people throw in thousands of the same exact keyword into
their meta tags.
For example, the following website is trying to rank well for "tents".
<META NAME="KEYWORDS" CONTENT="tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents,tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents tents, TENTS, Tents, tents tents tent supplies,
tents, tents tent, tent, Tent, TENTS, tents, Tents">
This is obviously ridiculous. Google doesn't use Meta Tags when ranking websites. Google
WILL penalize it, but it WILL NOT help you... so, why would anyone do something like this?
Stay away from it.
Title Tag Stuffing
The title is what appears in the top left hand corner of your webpage. Below is an example of
Title Tag Stuffing
Don't do it...
You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will
only dilute the effect, and if you overdo it as shown above, you may get banned.
Those are just a few of the things that people are continuing to do online. These things WILL
eventually get your website banned and WILL NOT help you rank well. It's just a waste of time
and effort, plus just plain ignorant to waste your time on something that doesn't work and will
get your website banned from the search engines.
In the next chapter I'm going to show you some of the offpage optimization techniques that you
should steer clear of. Many of which are things that over 50% of the websites online are
currently doing and are causing them to drop out of Google by the handful. So, pay
close attention, you just may be doing something you shouldn't be!
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