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Search Engine

Optimization

54

Chapter 6

Let me show you. I went to the website and clicked "ctrl + a" on my keyboard. This will

highlight the entire webpage as shown below:

Now we can clearly see the hidden text at the very top left side of their website that says "fat

loss body fat abs weight loss diets bodybuilding dieting tips abdominals”

These are keywords that they want to rank well for and want the search engines to see when

they first visit their website. Yet, they don't want their visitors to see this text. So, they've made

the text white, to blend in with the background.

If you go to Google and enter "fat loss", they actually rank #1, but it's definitely NOT for this

reason. They rank well because of their excellent onpage ranking factors, which I've taught

you in previous lessons.

If they were to remove this hidden text, they would continue to rank #1 and would not

have the potential of getting banned by Google.

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