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Search Engine
Optimization
41
Chapter 4
The same thing goes for this column. You should try to match these numbers with your own
website as closely as possible.
These are just a few of the things that we can quickly see about www.diet-i.com by using only
a few of the features within
Now, I want to mention that it is not 100% necessary to use in order to analyze your
competitor's to outrank them... but IT IS necessary to analyze your competitors. You can do
everything manually that will do for you automatically. So, whether or not you have
the software is not important. The important thing to note is that you MUST analyze those top
ranked websites to see what they're doing to rank well.
To summarize, you've learned that the main offpage optimization factors are:
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Which websites link to you
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The number of websites linking to you
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The Google of the website linking to you
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The page title of the website linking to you
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The anchor text used in the link linking to you
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The number and type of links linking to the website that's linking to you.
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The number of outbound links on the website that is linking to you
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The total number of links on the website that is linking to you
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Whether or not the websites linking to you are deemed by Google as an
authority website.
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The IP Address of the websites linking to you.
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Plus some other things that we'll get to later...


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