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Search Engine

Optimization

40

Chapter 4

If we click on the column heading titled "Anchor Text", it will sort the column in descending

order. You can see that the 2 words that are found the most often in www.diet-i.com's backlink

anchor text are the words "diet" and "information".

98.5% of the overall backlinks pointing to www.diet-i.com contain the word "diet" and 85.6% of

the backlinks contain the word "information". Also listed is the total number of links containing

each of these words.

This is just another way of showing you why www.diet-i.com is outranking their competitors.

You will want to try and copy these percentages when you optimize your own website and get

others websites to link to you.

Again, you can do all of this manually within an Excel spreadsheet if you wish to do so... It's

just a matter of doing a little math.

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If your percentages are too high, Google may think you are "spamming" and

may not give you as high of a rank as you deserve.

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If your percentages are too low, Google won't think your website is important

enough to rank highly.

Lastly, we'll click the column heading titled "Title" to sort it in descending order. You can see

that the word "diet" is still the top word, at 38% and "information" is still towards the top at

7.9%.

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