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Search Engine
Optimization
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Chapter 4
If you think about it, it makes sense that Google gives priority to websites that have links on
many IP Addresses rather than many links all on the same IP Address. This helps eliminate the
possibility of people controlling the search engines.
If Google didn't look at IP Addresses, I could simply create 1 website with thousands of pages
and link to another 1 of my websites from all of these pages. I would then have thousands of
links pointing to my website, which would probably result in a #1 ranking...
Unfortunately, Google's smarter than that and doing that won't work, because ALL of
your link partners would have the same IP Address, because they'd all be coming from
your other website.
Anyway, back to the IP Addresses. As we scroll over, click the "IP Address" column heading to
sort the column, we'll notice that www.diet-i.com also has many links from different IP
Addresses. That's also a BIG plus for them.


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