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Search Engine
Optimization
24
Chapter 4
Copy The Top Ranked Websites To Get A #1 Position
The goal here will be to copy exactly what they're doing, and then do things slightly better. We
want to give Google exactly what they want, by making our offpage optimization as close to
the top ranked websites as possible, but as I said, slightly better, we'll edge them out and rank
better.
Let's change gears and analyze the top ranked website for the keyword, "diet information"
because this is a much more competitive keyword that "weight loss stories" and it will help
illustrate the kind of offpage optimization that you'll need to rank high in the search engines.
As I mentioned above, we'll need to analyze a bunch of things about the #1 ranked website for
the term "diet information" (www.diet-i.com).
Again, these things include:
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Which websites link to them
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The number of websites linking to them
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The Google of the website linking to them
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The page title of the website linking to them
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The anchor text used in the link linking to them
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The number and type of links linking to the website that's linking to them
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The number of outbound links on the website that is linking to them
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The total number of links on the website that is linking to them
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Whether or not the websites linking to them are deemed by Google as an
authority website
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The IP Address of the websites linking to them.


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