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Chapter 4
Chapter 4
Search Engine
Optimization
23
Chapter 4
“
How To Skyrocket Your Website To The Top Of Google
With Properly Planned Offpage Optimization!
”
I don't know about you, but I get extremely excited when I see my new keywords at the top of
Google for the very first time. Making big changes in ranking is primarily done by what is called
offpage optimization.
Earlier I mentioned there were two types of search engine optimization.
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Onpage Optimization
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Offpage Optimization
We've gone over onpage optimization, so let's move on to offpage optimization which is what
really makes a HUGE difference in your site's ranking.
Properly planned offpage optimization will make the difference between your website ranking
#900, and ranking #1 on Google!
So, what is offpage optimization anyway? Offpage optimization basically consists of all of the
ranking factors that are NOT located on your webpage, that the search engines look at when
ranking a website.
These include:
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Which websites link to you
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The number of websites linking to you
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The Google of the website linking to you
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The page title of the website linking to you
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The anchor text used in the link linking to you
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The number and type of links linking to the website that's linking to you.
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The number of outbound links on the website that is linking to you
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The total number of links on the website that is linking to you
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Whether or not the websites linking to you are deemed by Google as an authority
website.
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The IP Address of the websites linking to you.
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Plus some other things that we'll get to later...
In order to optimize our original website for the keyword "weight loss stories", we need to
analyze the offpage optimization techniques of the top 10 ranked websites for our keyword.


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